I mean, yeah TikTok is a great place for advertising aswell as promoting your server as much as you can. Even though bedrock-java crossplay is popular, fair enough; it'll still be good, Though I do think Twitter would get alot of attention because alot of Minecraft servers don't use them, The team should probably talk about SMPEarth 1 and how YouTubers used to play it and it's popular, Easy design and fun to make friends with and showing great cities like Tartarus, Monaco, German_Empire and New Waspik. You could just need to get people to get a better grasp of SMPEarth as a whole and make it sound like an exciting place for new comers. Honestly we could start working with those ideas.